PAWLEYS ISLAND, SC, April 27, 2021 / PRNewswire / – Over the past 14 months, everyone has had to adapt to a new reality and this includes the way industries are also dealing with change. One of the hardest hit was grocery and grocery stores and nearly three in five Americans (57%) say they have done the best job of dealing with the pandemic. Gen Xers and Baby Boomers / Greatest Generationers are more likely than Gen Z and Millennials to say they did the best job (61% and 74% vs. 36% and 49%). This comes from an online survey conducted by Regina Corso Consulting on 2,099 US adults over the age of 18 between 14 and 17 April 2021.
Other industries do not rank as high as grocery stores, as three out of ten (29%) claim that utilities such as electricity, telephone and / or cable have done the best job, while more than a quarter (27%) say the retail industry has done better jobs and one in five (19%) say the federal government did the best job of dealing with the pandemic. A smaller number say that the news industry (17%), the entertainment industry (17%), the airline and travel industry (16%), the sports industry (16%) and the of the automobile (11%) did the best job in five Americans (19%) claim that none of these industries has done a good job in the face of the pandemic.
If we look at it from the other side, more than a third of Americans (36%) say the federal government has done the worst job in fighting the pandemic, while three out of ten (30%) they claim that the news industry has done the worst – a quarter (24%) say the airline and travel industry has done the worst job in the face of the pandemic. More than one in five say the entertainment industry (22%) and the sports industry (22%) have done the worst job, while a smaller number say grocery stores and food (15%), utilities (14%), the automotive industry (13%) and the retail industry (12%) have done the worst job in dealing with the pandemic, while a fourth part (24%) state that none of them have done a bad job.
Overall, Americans believe the brands have worked well over the past year. Three-quarters (74%) say brands have done a great job reacting and dealing with the new normal. The three older generations, however, are more likely than Gen Zers to say that brands have done a great job (74%, 77%, and 79% vs. 62%).
However, the fact that the brands have done a great job does not mean that they have to be completely hit. Nearly half of American adults (45%) say that because of the pandemic, they have changed their brand for things they usually use. Here, Generation Z and Millennials are more likely than Generation Xers and Boomers / Greatest Generationers to say they have changed brands (52% and 59% vs. 43% and 27%). The question is, when things return completely to a sense of normalcy, will they return to their favorite brands or stay with the new ones?
About Regina Corso Consulting:
Regina Corso Consulting is a research and knowledge company. Led by a public publishing research expert, Regina Corso, our team consists of experienced researchers and communication professionals who offer strategic and creative research to provide our clients with useful data for communications programs. We conduct research on media outreach efforts, visits to local media, social and digital campaigns, and thoughtful leadership efforts. For more information, visit ReginaCorsoConsulting.com.
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SOURCES Regina Consulting Course